KGP

Archive for the ‘Light Commercial’ Category

Global Market Entry Strategy

Sunday, September 13, 2015

Purpose A major Asian vehicle manufacturer acquired a smaller vehicle manufacturer and had invested heavily in a new product. It wished to develop a market entry strategy for the acquisition but had little experience of the global market structure. Objectives Review global markets for light commercial vehicles in the 3.5T-6T segment, including market volume, major competitors, tariffs and non-t...

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