Global Market Entry Strategy

Sunday, September 13, 2015


A major Asian vehicle manufacturer acquired a smaller vehicle manufacturer and had invested heavily in a new product. It wished to develop a market entry strategy for the acquisition but had little experience of the global market structure.


Review global markets for light commercial vehicles in the 3.5T-6T segment, including market volume, major competitors, tariffs and non-tariff batteries, pricing etc.  Evaluate markets against clients sales targets.


Outputs included profiles of 54 potential markets and a ranking according to growth, size, competitiveness and barriers to entry.  An outline market entry strategy and product competitiveness assessment were completed to finalise the project.

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